5 Signs Your Website’s Holding You Back

Andres Saldias • July 25, 2025

5 Signs Your Website’s Holding You Back

Your website should be your best sales tool. If it’s not doing that, it’s time for a check-up.

Let’s not sugarcoat it — your website can either be quietly converting leads in the background… or silently scaring them away.

We work with a lot of small businesses, and we see the same website red flags pop up again and again. Here are five signs your site might be the thing standing between you and your next sale.

1. People Visit, But Don’t Take Action

Traffic’s coming in, but no one’s clicking the contact button, booking a service, or downloading your freebie? That’s a conversion problem.

Look out for:

  • No clear call-to-action (CTA)
  • Cluttered layout
  • Confusing navigation
  • Too many choices, not enough direction

Your site should have one clear goal per page — and guide visitors there without friction.


2. It Looks… Outdated

We get it — your business comes first. But if your website hasn’t been touched since 2018, people will notice. And trust drops fast when your digital presence feels behind the times.

A few things that date a site instantly:

  • Tiny fonts and clunky buttons
  • Slow load times
  • Not mobile-friendly
  • Stock images that scream “generic”
Your site doesn’t have to be fancy — just clean, fast, and trustworthy.

3. It Doesn’t Show What You Actually Do

This one’s huge. A visitor should be able to tell:

  • What you offer
  • Who it’s for
  • How to take the next step
    ...all within 5 seconds of landing.

If your homepage is all buzzwords and no clarity, people will bounce. Clear beats clever every time.


4. You’re Getting All Your Leads Somewhere Else

Relying on DMs, referrals, or socials to do all the heavy lifting? That’s risky — and usually a sign your site isn’t pulling its weight.

Your website should be your 24/7 salesperson. If it’s not bringing in leads, bookings, or interest on its own, something’s off.

Pro tip: Check your analytics. Where’s your traffic coming from? What pages are they dropping off on?

5. You’re Embarrassed to Share It

If you find yourself saying “don’t mind the website, it’s a bit old…” — there’s your answer.

Your website should give you confidence. It should feel aligned with where your business is now — not where it was two years ago. If it doesn’t represent your value, it’s time for a refresh.


🔧 The Fix: Start With a Health Check

You don’t always need a full rebuild. Sometimes a few smart tweaks can make a world of difference.

Grab our [Free Website Health Checklist] to see where you stand — or [book a free chat] and we’ll take a look for you.

Running ads too soon can burn your budget. Here’s how to know if your business is ready to get resul

How Local Businesses Can Show Up on Google

By Andres Saldias • July 25, 2025
How Local Businesses Can Show Up on Google You don’t need to be an SEO expert to get found online. You just need to do the right things, consistently. Whether you’re a tradie, a creative, or running a local service biz — your next customer is probably Googling you (or someone like you) right now. So how do you make sure your business actually shows up? Here’s the game plan we use for our own clients — simple, effective, and totally doable without a full marketing team. 1. Set Up (and Optimise) Your Google Business Profile If you only do one thing, do this. Your Google Business Profile (formerly Google My Business) is what shows up in Maps and local search results. It’s one of the most powerful tools for local visibility — and it’s free. Make sure: Your name, address, and phone number (NAP) are accurate You’ve added a short, clear business description with local keywords You’re using real photos — not stock images You’ve selected the right categories (eg. “Electrician” vs. just “Service”) You ask for reviews and respond to them Pro tip: Keep your listing updated — Google loves fresh info. 2. Make Sure Your Website Matches Google checks your website to verify that your business is legit. So your website needs to back up your profile. Check that: Your business name and contact details match exactly You mention your location clearly (e.g., “plumber in Fremantle” instead of just “plumber”) Your homepage clearly says what you do and where you do it Consistency is key — across your site, your listings, and anywhere else you show up online. 3. Create Location-Based Content This doesn’t have to be fancy. Just include real references to your service area across your site and blog. For example: “Trusted accountant for Perth small businesses” “We’ve helped over 50 Gold Coast salons grow online” Blog posts like “5 Web Design Tips for Fremantle Creatives” This tells Google: Hey, this business is relevant in this area — which boosts your local search ranking. 4. Get Reviews From Happy Clients Reviews help you show up, and they help people trust you once you do. Ask your happy customers to leave a Google review — especially if they mention what you did and where you’re based (e.g., “Amazing service from a local landscaping team in Newcastle!”) Responding to reviews also helps your visibility and shows you care. Win-win. 5. List Your Business in Local Directories This helps build your local SEO footprint — and gives Google more places to find and verify your info. Start with: Local business chambers or councils Industry-specific directories Sites like Yelp, Yellow Pages, Oneflare, HiPages, etc. Again — keep your NAP info consistent everywhere.

How to Know If You’re Ready to Run Meta Ads

By Andres Saldias • July 25, 2025
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