Super-Span are a B2B manufacturer of floor systems targeted towards trades people and new home builders looking for a more robust alternative to timber sub and mid floors. Super-Span aspired to generate more leads beyond cold calling and reached out to us to achieve this.

By utilising Google Ads, we were able to generate a substantial number of new leads from a very modest budget. The aim was to create a new website that incorporated a lead magnet being an informative brochure. This brochure could be downloaded for free, by simply requesting the customers details. Alternatively, the customer was given the option to contact their state’s local office directly and request a quote.

When combing this with the upgraded Google Analytics 4, the ROI and clear definition of the success, the customer is extremely happy with the result.

What Was Achieved

With a $5,000 ad spend, the campaign delivered 354 brochure downloads and 63 quote requests at just $13 per conversion — all tracked via Google Analytics with a 6% conversion rate.

Homepage

Flooring Systems

354 Brochure Downloads

High intent, high interest — straight to the inbox.

63 Quote Requests Submitted

Real leads from the right audience.

Smart targeting that made every dollar count.

$5,000 Google Ads Budget Only

Big results on a lean budget.