Shape your Retail Strategy for Digital-First Shopping
Harry Hillis • 7 April 2022
Shape your retail strategy for digital-first shopping
Australians and New Zealanders are more confident than ever online. Shopping is now digital-first, even when shoppers buy in-store. As the lines blur between where people find information and where they shop, marketers and agencies now have the opportunity to create hybrid digital-physical experiences that join the dots of messy consumer journeys. Future-proof your approach with the right insights and digital capabilities to support consumers wherever and whenever they shop.
A great video by Google Australia / New Zealand.