Client Win
Nicholas Haywood: Bringing the showroom online.
Nicholas Haywood Jewellery Concierge is a Sydney fine jeweller known for bespoke engagement rings and a personal, appointment-only service.
We used Google Ads, product-focused campaigns and full booking tracking to turn online searches into showroom visits and online sales.
Project Snapshot
Services
Google Search, Performance Max, Google Analytics 4, Booking Tracking.
Year
2021–Present.
Industry
Fine Jewellery.
Audience
Couples and gift-buyers marking life’s big moments.
Goal
Grow online bookings and sales.
The Challenge
Fine jewellery is a “come in and see it” business. Customers spend weeks researching before they buy, and most still want to touch and try a piece first.
Nicholas Haywood needed a way to reach those buyers online and bring them through the door, while making ecommerce a real option for those ready to buy.
The Strategy
Branded Search
Own every search for the name.
Product Campaigns
Earrings, necklaces, rings and bridal.
Engagement Rings Rebuild
Refined until it led the way.
GA4 + Booking Tracking
Every appointment and sale counted.
The Results
Spending less than the year before, we focused the budget on what actually brings people through the door, and bookings and sales followed.
125
Online Bookings
January - October 2026
+133%
Appointments Booked
September,
year on year
81% Lower
Cost Per Conversion
For 57%
less ad spend
$16,650
Online Sales
In a traditionally
in-person industry
Website Highlights
Engagement Rings
10 conversions at $12.10 each in September, its best month yet.
Earrings
A consistent performer: 16% of clickers took action.
Branded Search
People search for Nicholas Haywood by name, and we make sure they find him.
