Client Win
OSMEN:
Turning website browsers into buyers
OSMEN has been selling premium outdoor furniture for 25 years, with showrooms across Sydney and Canberra.
People were browsing the website in big numbers. OSMEN wanted more of those visitors to actually buy online.
Project Snapshot
Services
Google Ads, Email Marketing, Organic Social, Content Creation.
Year
2026
Industry
Premium outdoor furniture retailer.
Audience
Sydney and Canberra homeowners, plus hospitality buyers.
Goal
Grow online sales and showroom visits.
The Challenge
Outdoor furniture is a big purchase, and most people want to sit on it before they buy. OSMEN’s website had plenty of interest. In just four weeks, 1,500 people added something to their cart, but only 16 went on to buy.
High-value pieces were being looked at online and then left behind.
The Strategy
Google Ads
Reach people already searching for OSMEN and its products.
Store Campaigns
Send local buyers to the nearest showroom.
Email Marketing
Bring past customers back with timely offers.
Offer-led Content
Give buyers a deadline and a reason to act now.
The Results
We compared September with the same month last year. OSMEN’s free delivery offer and Spring Sale gave buyers a deadline, and our campaigns made sure the right people saw them.
2x
Online Sales
Big-ticket furniture, bought online.
2x
Carts Filled
More visitors serious about buying.
2.7x
More Checkouts
More shoppers making it to the finish line.
80
Phone Calls
From the website, up 17.6%: buyers who want to talk before they commit.
Website Highlights
Brand Search
People searching “OSMEN” by name brought in 4 of the 7 online sales traced to ads.
Hero Product
The hanging egg chair became the most-added product from ads.
Spring Email
A seasonal send that turned inbox clicks into direct sales.
