Client Win
Super-Span:
Huge returns from
a small investment
Super-Span is a B2B manufacturer of floor systems for tradespeople and new home builders. They wanted to generate more leads online beyond cold calling.
Wink Media used Google Ads, a clearer website, a brochure lead magnet and GA4 tracking to drive measurable results.
Project Snapshot
Services
Google Search, Web Design, Google Analytics 4, Video.
Year
2023
Industry
B2B floor systems manufacturer.
Audience
Tradespeople and new home builders.
Goal
Generate more qualitied leads.
The Challenge
Super-Span, a manufacturer of steel floor systems for builders and trades, relied heavily on cold calling and needed a more scalable way to generate leads online.
The challenge was to create a website experience that educated potential customers, encouraged brochure downloads, and made it quick and easy to request a quote.
The Strategy
Google Ads
Reach High Intent Traffic.
Website Refresh
Improve clarity and user journey.
Brochure Lead Magnet
Capture details through a free downloadable brochure.
GA4 Tracking
Measure brochure downloads, quote requests, and campaign ROl.
The Results
A modest Ad budget generated strong, measurable returns, including brochure downloads and quote requests from the right audience. All clearly tracked through GA4.
$13.00 Per Conversion
at a 6% Rate
High intent, high interest — straight to the inbox.
354 Brochure
Downloads
Real leads from the
right audience.
63 Quote
Requests Submitted
Smart targeting that made every dollar count.
$5,000 Google Ads
Budget Only
Big results on a
lean budget.
Website Highlights
First Impression
Clearer positioning for builders and trades.
Product Education
Simpler explanations of how the floor systems work.
Quote Intent
A smoother path from product interest to enquiry.
